IBM Bee-2-Bee

CREATIVE DIRECTION | FAKE LOVE/ NYT

We were tasked by IBM to create a visually stunning docu-style 360° film to introduce NYT readers to the company’s new acquisition of the Weather Channel, and explain how all weather data would be integrated to Watson’s cognitive processing API. By telling the story of Richard Adee and the Adee Honey Farms from South Dakota, we showed viewers how