Culture Trip Soho in Soco — Aline Ridolfi

Culture Trip Soho in Soco

CREATIVE DIRECTOR. | FAKE LOVE/NYT

For its US launch, London-based Culture Trip sailed against the waves of flashy stunts and brought a true celebration of its humanist vision to SXSW19. Creativity, design, community and diversity were pillars for a storytelling journey that materialized the company’s online content, and welcomed event goers and locals alike. Anchored by the premiere of its first film, The Soul of Soho, the brand took over the iconic Austin Motel and owned the South Congress area. Reflecting the forward thinking creative spirit of SoHo, the three day happening introduced the product through design, programming, hospitality and a unique point of view.

A complete brand takeover, bringing the Culture Trip lifestyle to Austin, Texas.

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Spotify Canvas

Intel + Milk Studios